LinkedIn is one of the best social media platforms to reach your target audience and the best spot to meet experts & interact with them. Over 20% of LinkedIn users are senior-level influencers or decision-makers. LinkedIn can generate more B2B leads if used effectively than any other social media platform. If you are looking to systemize your Linkedin content publishing, this is the post for you. Let’s see how to schedule LinkedIn posts for free and make the most of it.
How to schedule your LinkedIn posts?
LinkedIn is one of the social media platforms that doesn’t allow post scheduling. Still, fortunately, there are many third-party tools like Hootsuite, Sprout Social, Sprinklr, and HubSpot that allow scheduling your content on your LinkedIn pages and profiles. Of these apps, the one that was quickest to set up and start using is Slack Social, the tool is free and lets you schedule up to ten posts daily.
Here’s how to schedule LinkedIn posts using Slack Social:
Step 1 – Go to slacksocial.com on your PC and click sign up. Follow the prompts to create your account.
Step 2 – Once you are logged in, click on ‘link networks’ in the left sidebar and click on ‘LinkedIn.’
Step 3 – Click ‘Attach LinkedIn Account’ in the right-side window.
Step 4 – You will be prompted to enter your LinkedIn login information and allow Slack Social to connect to your account.
Step 5 – Go to your Slack Social account and click ‘create post’ at the top left sidebar.
Step 6 – Once you have typed in your post, click ‘Next,’ select LinkedIn from the ‘Select your network’ panel, and click on ‘Next’ again.
Step 7 – Schedule your post and click on ‘Post.’ Your post will go live as scheduled.
What are some of the other free LinkedIn tools to automate posts?
Hootsuite
Hootsuite lets you manage all your social media posting and content strategy in one place. You can easily schedule and share content, monitor your activity, and engage with your followers in one place. You can get started with Hootsuite for free (1 user only, two social accounts, five scheduled messages)
Social Pilot
Social Pilot lets you boost your brand’s presence by crafting and scheduling engaging updates for your audience. The platform offers several scheduling features to grow your audience, increase the team’s efficiency and manage the overall social media calendar and scheduling. Though it doesn’t have a free version, it comes with a 14-day free trial.
Later
Later is an all-in-one social media marketing tool that lets you plan, analyze, and publish your content in just a few clicks. With their LinkedIn post scheduler, you can drag and drop the content to your calendar, choose the time and date to publish, add captions and hashtags and finalize your calendar. It has a free version that lets you schedule up to 30 posts per social profile which is more than enough to get you started.
Socialoomph
Socialoomph is a social post scheduling tool that allows you to schedule LinkedIn posts and upload updates in bulk, post queues, and has many team features. It is a great asset for LinkedIn scheduling as its free version allows an unlimited number of scheduled posts, which is great for newbie content creators.
Why should you schedule LinkedIn posts?
Social media managers or individuals managing their LinkedIn pages or profiles don’t want to spend enough time crafting posts. From crafting captions to designing, there goes a lot in creating the perfect social media posts. The whole process is tedious but can be made easier by scheduling them in advance.
Once your monthly or weekly social media content calendar is ready, it will take 15 minutes or less to schedule all the posts on your LinkedIn scheduler. You can also monitor how your posts are performing and improve your content strategy.
What can you post on your LinkedIn page?
- Post career opportunities and news
- Share company news like office news, company recruits, financial results, partnership deals, awards, events, and news products.
- Content curation where you can share posts from other channels on your company page.
- Support causes, but that doesn’t mean you need to be involved. Select hashtags and causes that matter to your company to post on your LinkedIn page.
Tips to schedule LinkedIn posts
Schedule the posts at the right time to increase the engagement
Hootsuite’s research shows that the best time to post on LinkedIn is 9:00 a.m. on Tuesdays and Wednesdays. The exact time to post will depend on your audience’s location, demographic, and other factors. You can use LinkedIn Analytics to find out more about your followers which can give you some insights into when they are online.
Know when to pause your LinkedIn posts
Though scheduling LinkedIn posts ahead of time is a great way to save time while maintaining a consistent online presence, it’s important to be aware of major news events, trends, and potential crises that might impact your scheduled posts.
Promote your scheduled LinkedIn posts
We talked about scheduling organic LinkedIn posts so far, but you can use the same steps to create sponsored posts for your LinkedIn page. You will still get recommended times to post to make the most out of your LinkedIn ad budget.
How often should you post on LinkedIn?
LinkedIn recommends posting once every business day. If not, you can also post at least three times weekly to get a good engagement. Posting more than three posts per day could reduce your reach and feel spammy. If you find it difficult to post daily, you can use social media post scheduler to automate your LinkedIn posts. It will help you maintain consistency on the platform without worrying about posting manually.
Conclusion
By posting relevant and informative content on your LinkedIn Page & profile, you can increase your post engagement and website traffic as well. With social media scheduling tools, you have the freedom to manage your LinkedIn page & profile from anywhere at any time. Moreover, scheduling LinkedIn posts will make your mundane and time-consuming tasks easier.
