LinkedIn, with its massive 830 million users, is one of the best social media platforms for businesses. The platform is consistently adding new features to help marketers boost their business performance. LinkedIn ads are one of them which guarantees that your brand voice reaches the right audience. The CRMs for LinkedIn integrations eliminate manual entry … Read more
LinkedIn is not just for recruitment or networking. Marketers love LinkedIn for lead generation, social selling, direct outreach to prospects, increased brand awareness, and highly targeted paid advertising. With HubSpot, all this activity can be tied together and reflected seamlessly in your CRM. It helps to align your sales and marketing team while improving conversion … Read more
LinkedIn lead conversion rates are three times higher than other ad platforms. With over 830 million members of professionals and business decision-makers, running B2B campaigns on LinkedIn should get you conversions. The smarter way to get the most out of your efforts on the platform is by A/B testing LinkedIn ads. So, how to A/B … Read more
LinkedIn kudos is a kind of social proof on LinkedIn, a fun way to recognize individuals or groups by including examples of their achievements in your contacts or public. Kudos was introduced in 2018 and come from Greek which means acclaim or praise for exceptional achievement. On LinkedIn, it’s like giving a virtual high-five to … Read more
When it comes to marketing your business, there are many platforms and strategies to choose from. But if you’re looking to reach professionals and recruit top talent, LinkedIn should be at the top of your list. As a B2B marketer myself, I have been using LinkedIn ads for years, and trust me, they’re an incredibly … Read more
LinkedIn is a powerful networking platform that is gaining popularity at an exponential rate. LinkedIn allows you to meet different individuals, connect with professionals from all over the world, strengthen business relationships, learn new skills and techniques to help improve your work, and even find an audience for your brand. You can use LinkedIn for … Read more
LinkedIn Ads come in numerous shapes and sizes, and if you are not using them to their full potential, you’re missing out on a huge opportunity to reach your target audience. But it can be tough to know where to start. You might be wondering, what are the different LinkedIn Ads formats? LinkedIn currently offers … Read more
LinkedIn is one of the most popular networking sites today, where you can meet and interact with different professionals from all around the world, learn new skills, strengthen professional relationships, find eligible candidates to work for your company and catch an audience for your business as well. Many companies use LinkedIn to advertise their work … Read more
Do you wish to expand your LinkedIn prospect pool? Are you considering using video advertisements on LinkedIn to market your goods and services? In this guide, you’ll discover how to create and carry through your first LinkedIn video marketing campaign. So, let’s get started! Creating A Video Ad For LinkedIn Identify Your Target Markets … Read more
To make the most out of Linkedin advertising, you have to understand the benchmarks that can help guide your decisions in setting up and optimising your Linkedin ads. LinkedIn should provide these performance metrics themselves, however they currently do not. As a result, unbiased third parties have done their best to aggregate data from all … Read more