We tested 5 B2B data providers and found ZoomInfo to be the best to connect with qualified leads and help companies achieve profitable growth by optimizing their lead generation efforts.
An excellent data provider will supply high-quality data to your sales and marketing team with great insights enabling them to identify and target valuable prospects.
We know how time-consuming it could be to find, clean, and enhance data; therefore, I’ve reviewed a few products and put together the best B2B data provider for you. We will help you understand which B2B data provider is the right fit for you and what criteria you should be looking out for.
What makes the best B2B data provider?
High-quality data
One of the most important things is the data itself. The data should be error-free and accurate, with no duplicate information. The best B2B data provider will ensure to supply top-quality data that has been thoroughly checked. These checks can eliminate any mistakes and remove expired data.
Good Customer Experience
The best data provider will give a great customer experience. A good experience with a business makes a lasting impression and can help spread positive word of mouth. There can be times when things can go wrong, but a good provider will also take care of you after the sale.
Pricing
The best B2B data providers will have speedy delivery and reasonable price. Before investing in a B2B data list, consider what you need and can afford. You also need to know what kind of data you want to buy. Do your research and ask for quotes from different providers. This way, you can figure out what you can get for the price you need.
Integrations
The business world has changed, they have become digital, global, and more demanding. To stay on the top and increase your efficiency, you need to choose the best of the breed systems such as CRM, ERP, SCM and the like. And the problem here is that they are not meant to inherently cooperate with one another. This is where B2B integrations come into the picture. You need to find a data provider who can integrate with the products that you already use.
GDPR compliant
It is important to note that your data needs to be GDPR compliant. GDPR stands for general data protection regulations. They were designed to protect data owners’ privacy. It came into force on May 25, 2018, which enhances how people can access information about them and limits what organizations can do with their personal data.
5 Best B2B Data Providers in the UK
Based on our reviews, we found these 5 data providers to be the best that you can use as per your needs:
ZoomInfo
ZoomInfo helps companies achieve the most important goal – profitable growth. It helps sales and marketing professionals to connect with qualified prospects and provides them with verified emails and direct dials.
Pricing & Features
Free Plan – Available for each plan
Professional+ – For Pricing, contact the sales team
– Comprehensive professional and company profiles
– Direct business and mobile phone numbers & verified email addresses
– Tailored prospect lists and alerts
– Territory management filters based on ownership in CRM and marketing automation platforms
Advanced+ – For Pricing, contact the sales team
Professional features mentioned above plus:
– Locations and hierarchy data, plus department org charts
– Social media profile links, funding info, and tech adoption insights
Engagement Upgrade available
– Phone and email automation
– Conversation Intelligence
– Engagement filters
Elite+ – For Pricing, contact the sales team
Advanced features mentioned above plus:
– Real-time purchasing intent signals
– Company attributes & employee counts
Engagement Upgrade available
– Phone and email automation
– Conversation Intelligence
– Engagement filters
Integrations
It integrates with Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, Outreach and many more.
Pros
- It has a very robust database of businesses and contacts.
- Provides accurate physical addresses.
- The chrome extension scans the websites you visit and lets you know if there’s a ZoomInfo profile associated with it.
Cons
- Some contact information isn’t correct.
- Hard to export when it’s a new account.
Who is it beneficial for?
It is helpful for salespeople, marketers, and recruiters to optimize their lead generation efforts by providing access to a vast business contact database and several sales intelligence and prospecting tools.
Reviews
4.4/5 based on 6,037 reviews.
UpLead
UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. It provides access to 46 million business contacts worldwide, which are searchable by 50 filters, including job title, location, and industry, to help sales teams narrow down their target prospects.
Pricing & Features
Free Plan – Yes, 5 credits/month, Trial – 7 days
– Single users
– Verified Emails and Phone Numbers
– Mobile Direct Dials
– Data Enhancement
– Competitor Intelligence
– Technographics
– CRM Integrations
– Chrome Extension
Essentials – $74/month or $890 Annually, 2040 Credits Annually
– Single User Account
– Verified Emails and Phone Numbers
– Mobile Direct Dials
– Company News
– Chrome Extension
– CRM Integration
Plus – $149/month or $1790 Annually, 4080 Credits Annually
All features in Essentials and:
– Single User Account
– Data Enrichment
– Company News Alerts
– Advanced Search Results
– Suppression List Uploads
– Technographics
– Enrichment API
– Email Pattern Intel
Professional – $299/month or $3,590 Annually, 12,000 Credit Annually
All features in Plus and:
– Team Account (up to 5 users*)
– Intent Data
– All Search Filters
– Full API Access
– Prospector Pro API
– Competitor Intelligence
*1 user included $60/month per Additional User.
Enterprise – Contact Sales Team
Integrations
It integrates with CRM and sales platforms such as Zapier, Salesforce, HubSpot, Outreach, Mailshake, Pipedrive, and more.
Pros
- It’s an easy-to-use tool that displays leads in real-time.
- They don’t add unverified data which increases the data accuracy.
- It allows you to get your credits back if they are not able to find the right email addresses.
Cons
- The interface might seem complicated for beginners.
- Some of their data might be outdated which needs to be updated more regularly.
- Some emails might bounce.
Who is it beneficial for?
It is helpful for mid-sized companies (51-1000 employees) and the computer software industry that want to generate leads for their companies.
Reviews
4.7/5 based on 502 reviews
Lusha
Lusha offers accurate B2B data that includes 36 million C-level profiles, 15 million company profiles, and 100 million business profiles. You can take your contacts from social network sites, your Gmail account, or company websites and save them into your CRM with a single click.
Pricing & Features
Free plan – Yes, 5 credits/user, Trial period – 7 days.
– Direct phone numbers
– Landline phone numbers
– Email address
– Basic prospecting platform
– Basic chrome extension
Pro – $29/month/user, 480 credits/user
Everything in the free plan plus:
– List management
– List export
– Basic team management
– Shared credit pool
Premium – $51/month/user, 960 credits/user
Everything in the Pro plan plus:
– Prospecting bulk show (25 contacts)
– Extension bulk show (25 contacts)
– CRM integrations: HubSpot, Zoho, Pipedrive, Bullhorn
– Basic usage analytics
Scale – Contact the Sales team
Everything in premium plus:
– CSV enrichment
– Prospecting bulk show (1000 contacts)
– CRM integrations: Salesforce, Outreach, Salesloft & MS Dynamics
– Advanced team management
– Advanced usage analytics
– SSO (Okta)
– Tailored onboarding
– Customer Success Manager
– Lusha API
– Salesforce Data Enrichment (Add On)
Enterprise – You need to contact them for pricing details.
– Email addresses
– Phone numbers
– Export contacts
– Save contacts to CRM
– Team management
– API Access
– Dedicated CSM
Integrations
Lusha integrates with Salesforce, Gmail, Outlook, HubSpot and Zoho.
Pros
- You can export your prospect lists to CSV or CRM easily.
- Contact and Company search features help you reach 1000 contacts and companies in a single search.
- Dashboard analytics demonstrates team members’ prospecting actions which make your job easier.
Cons
- It doesn’t let you know that your credits are expired.
- Customization and integration processes might be difficult for some users.
Who is it beneficial for?
Lusha is helpful for business professionals who want to establish a fast and true connection with their leads and contacts. It helps you build trust using simple tools that enrich and verify business profiles.
Reviews
4.3/5 based on 1308 reviews
Adapt
Adapt covers data of 100 million business contacts across an array of industries. This includes Software & Internet, financial services, transportation & storage, and telecommunications. Their data is human-verified for accurate and up-to-date information, also continuously updated for crawlers, social media, and their community of over 500,000+ users. It has intuitive filters of industry, department, revenue, geography, employee, and more to help you find your next customers.
Pricing & Features
Contact their Sales team to know about it.
Integrations
It integrates with other platforms seamlessly and ships the data to them. Integrations include Salesforce, Zoho CRM, HubSpot CRM, Microsoft Dynamics 365, Outreach, Marketo and much more.
Pros
- It has a user-friendly interface and intuitive search filters that help you find your target audience.
- It provides contact data, industry research, and company data.
- Lead builder, market insights and lead analysis features are helpful to get an insight into your prospects.
Cons
- Limitations in the daily target limits.
- Free credits may not be sufficient.
- Doesn’t allow to make a list or create a CSV & excel file.
- Search options need to be more specific.
Who is it beneficial for?
Adapt is a go-to tool for teams looking to build targeted lists of prospects in seconds. It enables sales representatives, recruiters, marketing leaders, and decision-makers to connect faster, engage seamlessly, and prospect without any delay.
Reviews
4.6/5 based on 2602 reviews.
Lead 411
Lead 411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. They have over 450M contacts within 20M companies worldwide. It includes verified direct phone numbers, emails, trigger notifications for job changes, compliance mandates, product/pricing changes, and lead intelligence. It also offers a free Gmail extension that your sales team can use to find and send emails in one window.
Pricing & Features
Free Plan – Yes.
Basic – $75/month/seat, 200 Contacts/month
– 200 Exports (unused contacts rollover while subscribed)
– Unlimited Emails/Contract Views
– Mobile Direct Dials
– Sales Triggers
– 25+ CRM/Saas Integrations
– Customized Daily News
– Chrome Extension
– List Building
– Chat Support
Pro – $150/month/seat, 450 Contacts/month
All Basic features plus:
– Currently Hiring Data
– Team Shared Saved Searches
– Lead Scoring
Enterprise – For Pricing, contact the sales team, 1000+ Contacts/month
– Unlimited Exports or Limited (unused contacts rollover while subscribed)
– Unlimited Emails/Contact Views
– More Direct Dials
– Custom and Standard Sales Growth Intent Triggers
– 25+ CRM/Saas Integrations
– Customized Daily News
– Chrome Extension
– List Building
– Track Star Champion Tracking
– Technology Search
– Data Append
– Suppression Lists
– Dedicated Success Manager
– 2 Hours On-Boarding
– API Available
– Buyer Intent Data powered by Bombara available at additional cost
Integrations
It integrates with Salesforce, HubSpot CRM, Zoho CRM, Pipedrive Microsoft Dynamics 365 and much more.
Pros
- It offers re-verified data and data enrichment features.
- You can analyze prospects from its reporting feature.
- Data segmenting and filtering features can be useful while searching for specific industry data.
- Google chrome extension is great for extracting data from LinkedIn pages.
Cons
- More in-depth company data needs to be added.
- Some contacts and companies might be out of date.
- Expensive data provider for beginners.
Who is it beneficial for?
Lead 411 helps marketing and sales teams to identify and attract the right prospects. Their key differentiators are mobile direct dials, verified emails, fresh daily growth intent triggers, technology stack data, and 25+ CRM/Saas integrations, including Zoho.
Reviews
4.5/5 based on 354 reviews.
Conclusion
ZoomInfo tops our list of the best B2B data provider in the UK. Cloud-based lead generation platform that helps businesses of all sizes streamline workflow processes and improve marketing operations. It combines the world’s most comprehensive business data with best-in-class technology to fuel your go-to-market strategy from start to finish. It provides an accurate, 360-degree view of customers, prospects, and opportunities.