Whether you are sharing knowledge on LinkedIn, selling products or services, or searching for a job, you must be curious about who saw your LinkedIn profile. A LinkedIn feature allows you to do this in just a few clicks. This guide will tell you everything you need to do about LinkedIn Profile Views, including – Are LinkedIn Profile Views accurate, how to find who’s viewed your profile and whether these insights are accurate. If you are ready, let’s begin!
Are LinkedIn Profile Views accurate?
LinkedIn profile views feature called ‘Who’s Viewed Your Profile’ provides accurate information regarding the number of unique profile views and public profile views within the last 90 days. However, if people are browsing your profile in private mode, their names will not be provided to you. It is also important to note that if you are using LinkedIn Basic, you will only be able to see the five most recent viewers within the last 90 days.
What are Profile Views, and why do views matter?
People on LinkedIn are looking to connect with like-minded individuals on a daily basis. LinkedIn does an excellent job of suggesting people with similar interests, skills, or businesses that can help them. You never know that one profile view from a decision-maker can land you a new job, new business, or sale. Though there are 830+ million LinkedIn users, only a few get massive profile views. That’s because many LinkedIn users have not optimized their profiles to maintain visibility.
Here are the steps that can help you skyrocket your views:
Optimize your LinkedIn profile
You won’t get any views if your profile has no headshot or nothing in your bio. Make sure your profile photo is high quality and professional while showing your personality. Optimize your bio for search by placing the exact roles and keywords for which you want your profile to appear.
Create lots of content
There are 830+ million LinkedIn users, and only 1% create content. This means you have the golden opportunity to get visibility by creating content. You can create articles, posts, videos, pdfs, and slideshows. In fact, video content has amazing reach, so start creating at least one video a week. Make sure to add value to people with your content. As your content gets more engagement, you will get more profile views.
Join LinkedIn Groups
LinkedIn Groups share ideas and content in a particular niche. It is well known for helping each other and is a great way to get an initial boost. Some group members will view your profile & content that may persuade them to connect with you.
Use Hashtags to increase your reach
Hashtags allow your content to start trending on topics related to your niche. Trending posts get shared more, which automatically increases your profile views. You can find relevant trending hashtags on the internet and use them strategically in your post.
Ask for recommendations
Recommendations and testimonials hold value in terms of your credibility. A recommendation helps position you as someone reliable and capable in your niche. Therefore, ask your current and former coworkers for a testimonial to build trust and authority on the platform.
Engage with others’ content
Like any other social media, engagement goes both ways on LinkedIn as well. Though your content will get you profile views, engaging with other people’s content is also important and effective. Using hashtags, you can find the latest and trending content in your niche and engage with them by posting your valuable comments.
What are the benefits of LinkedIn Profile Views?
Even though many LinkedIn users see LinkedIn profile views as some basic metric, it can bring you some important insights and benefits such as:
- Help you understand the type of users who visit your profile.
- Helps you know where these profile visitors are from.
- What industry they are in, especially when trying to attract prospects and personalize your offer accordingly.
- Know if your posts are generating visits to your profile.
LinkedIn ‘Views’ Feature Explained
There are three standard features of LinkedIn’s ‘Views’ feature, namely:
Profile Views
The LinkedIn Analytics tool tells you how many people have viewed your profile. While these numbers are accurate, it doesn’t tell you the exact name of the person who viewed your profile. You need to use LinkedIn’s ‘Who’s Viewed Your Profile’ feature to find that.
Article Views
LinkedIn’s ‘Article Views’ feature tells you how many times your article has been clicked. The number of views to your article is accurate, but whether it has been actually read cannot be determined. These numbers also include users who have opened your article and closed it immediately.
Search Appearances
LinkedIn’s ‘Search Appearance’ indicates how often you appear in other users’ searches on the platform. These numbers are accurate but don’t distinguish between the number of times you appeared in direct searches and broader searches. For instance, your search results may include people who have searched your name directly or your job title.
How to find who’s viewed your LinkedIn profile?
Step 1 – Login to your LinkedIn account
Step 2 – Navigate to the ‘Me’ icon at the top right corner of the screen
Step 3 – Click ‘View Profile’
Step 4 – Under the ‘Analytics’ section, click on ‘x profile views’
Step 5 – Here, you will see the name and profile photos of the people who viewed your LinkedIn profile
Note: – LinkedIn Profile Views enable you to learn who is interested in you as a professional. It also allows you to connect with them if they have not made the first attempt.
Key Takeaways
LinkedIn’s ‘Who’s Viewed Your profile’ feature is accurate as long as users have not viewed your profile in private mode and are using LinkedIn premium. You will see the five most recent viewers using the basic LinkedIn account. LinkedIn’s other ‘Views’ feature covers article views and search appearances. However, the article views feature isn’t highly insightful as it won’t let you know if users have actually read your article. Likewise, the search appearances won’t tell you which search term caused you to appear in the search results.
