Best CRM Softwares for B2B (2023)

Written By Alex Cherry

I have been in the customer relationship management industry for a while now and have tried a few different CRMs such as HubSpot, Zoho, Freshsales, and a lot more. All of them have their pros and cons, but it really depends on what your specific needs are as to which one would be the best for you. Personally, I have found HubSpot CRM the best because of its easy navigation and very friendly UI.

However, all the B2B CRMs have the basic requirements that you would need. But if you are looking for something specific, you might want to explore the differences between these softwares.

Let’s take a look at a few of the things that you might want to consider when choosing a CRM.

HubSpot CRM

Well, this one is my favorite and is easy to use. HubSpot CRM is a cloud-based customer relationship management (CRM) software that helps sales and marketing teams manage their interactions with leads and customers. It is part of the HubSpot marketing platform, which provides a central repository for customer data, making it easier to track customer interactions and follow up on leads. Additionally, HubSpot CRM integrates with other HubSpot products to provide a complete picture of the customer journey, from initial contact to post-purchase follow-up.

It is designed to give sales teams the tools they need to close more deals while providing marketing teams with the data they need to better understand and nurture their leads. The software includes features such as contact management, lead tracking, deal management, email integration, and activity tracking. It also offers a free version for small businesses.

Key Features of HubSpot CRM

HubSpot CRM is a powerful and comprehensive customer relationship management (CRM) platform that enables businesses to attract, engage, and delight their customers. The platform offers a wide range of features and capabilities, including:

  • A powerful contact management system that enables businesses to keep track of their customers and prospects
  • Robust set of sales and marketing tools that help businesses close more deals and drive more revenue
  • Sophisticated automation engine that helps businesses streamline their operations and workflows
  • A comprehensive set of reporting and analytics tools that help businesses track their progress and performance

Overall, HubSpot CRM is an incredibly powerful and versatile platform that can help businesses of all sizes to grow and scale their operations.

Pros: 

  • HubSpot CRM is easy to use and navigate
  • Integration with HubSpot Sales and Marketing software, which can help businesses automate sales and marketing processes
  • A number of reports and dashboards that can provide insights into sales and marketing performance
  • The software includes many features that are beneficial to sales and marketing teams, such as contact management, lead tracking, deal management, email integration, and activity tracking. 
  • HubSpot CRM offers a free version for small businesses. 

Cons: 

  • Some users have reported that the software can be buggy and glitchy at times. 
  • Limited custom reporting

Which B2B organization is HubSpot CRM the best for?

Overall, HubSpot CRM is a great choice for any organization that is looking for a cloud-based CRM solution with a variety of features. However, it may be particularly well-suited for sales-driven organizations that are looking for an easy-to-use CRM with lead tracking and deal management capabilities.

Zoho CRM

Zoho CRM software is a cloud-based Customer Relationship Management (CRM) system for small and medium-sized businesses. It offers a wide range of features and tools to help businesses manage their customers, sales, and marketing activities.

Zoho CRM is available in two editions: Free and Premium. The Free edition is suitable for businesses with up to 10 users. The Premium edition is suitable for businesses with more than 10 users and includes additional features and tools such as advanced reporting, data import/export, and integration with Zoho’s other business applications.

Key Features of Zoho CRM

Zoho CRM is designed to help businesses streamline their sales and marketing processes, and provide better customer support. It offers a wide range of features, including:

  • Opportunity Management: Using Zoho companies can add and manage opportunities, create opportunity groups, and track opportunity history.
  • Account Management: You can add and manage accounts, create account groups, and track account history.
  • Case Management: Zoho is great for managing cases, creating case groups, and tracking case history.
  • Campaign Management: Zoho CRM allows you to add and manage campaigns, create campaign groups, and track campaign history.
  • Email Marketing: Using Zoho marketers can add and manage email campaigns, create email templates, and track email campaign results.
  • Workflow Automation: With Zoho CRM you can add and manage workflow automation rules, create workflow automation groups, and track workflow automation results.

Overall, Zoho CRM offers a wide range of features that allow businesses to track and manage their customer data, sales, and marketing activities. Additionally, it also provides businesses with powerful tools for managing their finances, operations, and workforce.

Pros:

  • Zoho CRM is a comprehensive CRM system that offers a wide range of features and tools to help businesses manage their customers, sales, and marketing activities.
  • Zoho CRM integrates with Zoho’s other business applications such as Zoho Books, Zoho Projects, Zoho People, Zoho Creator, and Zoho Connect. These integrations allow businesses to manage customers, sales, and marketing activities from a single platform.
  • AI power automation and completely customizable sales pipeline

Cons:

  • Zoho CRM is a comprehensive CRM system, one that can be complex to use and may require training to get the most out of it.

Which B2B organization is Zoho CRM the best for?

Zoho CRM is the best B2B organization for large businesses that have complex sales cycles and require a high degree of customization. With Zoho CRM, businesses can track every step of the sales process and manage their customer relationships more effectively. The platform also offers a wide range of features and integrations that businesses can use to streamline their workflows.

Freshsale CRM

Freshsale CRM is a powerful customer relationship management tool that helps businesses keep track of customer interactions and sales data. With Freshsale CRM, businesses can manage their customer relationships more effectively and efficiently

The CRM provides businesses with a 360-degree view of their customers, allowing them to better understand their needs and provide them with the best possible service. Freshsale CRM also offers several features and tools to help businesses automate their sales and marketing processes, making it easier and faster to close deals and drive revenue growth.

Key Features of Freshsale CRM

Freshsale CRM offers a range of features that can help businesses to manage their customer relationships more effectively.

  • Lead and contact management: Freshsale CRM provides a centralized database for storing and managing leads and contacts to make it easy to track and manage customer relationships.
  • Sales pipeline management: It is a valuable tool for sales teams, as it helps them to see where each customer is in the process and what needs to be done to close it.
  • Reporting and analytics: Freshsale provides a range of reports and analytics tools that can be used to improve sales and marketing strategies.
  • Customization: It is a very flexible CRM tool that can be adapted to suit the changing needs of a business.

Overall, Freshsale CRM is a good option for small businesses. It is user-friendly, has a robust feature set, and is affordable.

Pros:

  • User-friendly interface. Freshsale CRM is designed to be user-friendly. Even users with no prior experience using CRM software can quickly learn how to use it.
  • Affordable. Freshsale is one of the more affordable CRM solutions on the market for B2B businesses. 
  • Robust automation tool. Freshsale has a robust automation tool that allows users to manage their sales process more efficiently.

Cons:

  • Limited customization options. Freshsale CRM doesn’t offer a lot of customization when compared to Zoho. 
  • Limited integrations with third-party applications. Freshsale CRM only integrates with a few third-party applications which limit the software’s usefulness for businesses that use many different applications.

Which B2B organization is Freshsale CRM the best for?

Freshsale CRM is the best for small and medium-sized businesses. It is also scalable and can be customized according to the needs of the company. Freshsale offers a free trial and pay-as-you-go pricing model which is suitable for businesses of all sizes. Additionally, Freshsale is a good option for companies that are in an expansion phase, as it allows them to automate their sales process and get insights into their sales performance.

So, which B2B CRM is the best for you?

If I were to choose from the above three CRMs, I would definitely go for HubSpot CRM. It is one of the best CRMs I have used, and it offers a lot of features that are very beneficial for businesses. HubSpot CRM is also very user-friendly, and their support has always been great. On top of it, HubSpot CRM has a lot of integrations that can be very helpful for businesses.

If you’re looking for a tool that will help you grow your business, then consider buying HubSpot CRM today!

Key Takeaway

CRM software is a vital tool for businesses of all sizes. It can help streamline operations and improve communication between employees and customers. With so many great CRM softwares on the market, it can be hard to choose the right one for your company. However, with a little research, you’ll be able to find the perfect solution for your needs. So don’t wait – get started today and unlock the benefits of using a CRM!