Most people use LinkedIn as a platform to connect with other professionals, share content, and read industry news. However, LinkedIn can also be used to reach out to potential customers and partners using InMail. An InMail is a private message that you can send to anyone on LinkedIn, even if you’re not connected with them.
However, crafting the perfect InMail can be tricky, and if you are in such a situation, we have put together some great LinkedIn InMail templates for sales that can be used to increase conversions. Let’s check them out!
LinkedIn InMail Templates for Sales
Here are different types of LinkedIn InMail templates that marketers can use to reach out to potential customers.
- The “Introductory” LinkedIn InMail Template
Use this template to introduce yourself and your product or service to a potential customer. It should be short and to the point.
Hi [First Name],
I saw that you’re interested in [Topic].
I wanted to reach out and introduce myself. I’m [Your Name], and I work for [Your Company].
We offer a [Product or Service] that could be perfect for you and will definitely add value to your operations
I’d be happy to answer any questions you have or give you more information.
Thank you for your time,
[Your Name]
- The “I Can Help You” LinkedIn InMail Template
If you see that a potential customer has a problem that you can help them with, you can use this LinkedIn InMail template.
Hi [Name],
I saw that you’re having trouble with [problem]. As someone with over [number] years of experience in this industry, I wanted to let you know that I can help you with that.
I’ve helped other companies with similar problems and I’m confident that we can sort this out.
If you’re interested in learning more, I’d be happy to schedule a call with you.
Thanks,
[Your name]
- The “I Thought You Might Be Interested In” LinkedIn InMail Template
If you see that a potential customer is doing something that you think they might be interested in, you can use this LinkedIn InMail template to reach out to them.
Hi [Name],
I saw that you’re doing [something they’re doing].
My company is [brief description of your company]. We’re doing some really cool things in the [industry] industry and I think you’ll be interested in it because of your recent works.
If you’re interested in learning more, I’d be happy to schedule a call with you. Thanks,
[Your name]
- The “Value Proposition” LinkedIn InMail Template
You can use this template can be used to explain the value proposition of your product or service.
Hi [First Name],
I saw that you’re interested in [Topic]. I wanted to reach out and introduce myself.
I’m [Your Name], and I work for [Your Company].
Our [Product or Service] is the perfect solution for you because [Reason 1], [Reason 2], and [Reason 3].
I’d be happy to answer any questions you have or give you more information. Thank you for your time,
[Your Name]
- The “Free Trial” LinkedIn InMail Template
The Free Trial template can be used to offer a free trial of your product or service. It should be enticing and highlight the benefits of taking you up on your offer.
Hi [First Name],
I saw that you’re interested in [Topic].
I wanted to reach out and introduce myself. I’m [Your Name], and I work for [Your Company]. We offer a free trial of our [Product or Service], so you can see for yourself how it can help you with [Problem].
I’d be happy to answer any questions you have or give you more information.
Awaiting your response,
[Your Name]
- The “Coupon” LinkedIn InMail Template
The template can be used to offer a discount on your product or service. It should be tempting and make it clear that the customer will be getting a good deal.
Hi [First Name],
I saw that you’re interested in [Topic].
I’m [Your Name], and I work for [Your Company]. We’re currently offering a [Percentage] discount on our [Product or Service] that might help improve your existing products.
I think this could be a great opportunity for you to try our product and see how it can help you with [Problem].
I’d be happy to answer any questions you have or give you more information.
Thank you for your time,
[Your Name]
These are just a few of the many different types of LinkedIn InMail templates that sales representatives can use to reach out to potential customers.
Related Questions
How do you write a good InMail on LinkedIn?
Most marketers understand the value of LinkedIn as a platform for connecting with potential customers and networking with other professionals. However, many are not aware of the powerful tool that LinkedIn InMail can be for sales.
Here are some tips on how to use LinkedIn InMail for sales:
- Use a personalized subject line. Your recipient is more likely to open your message if it is addressed to them specifically.
- Keep your message short and to the point. No one wants to read a long message, especially from someone they don’t know.
- Be clear about what you want. If you are asking for a meeting or phone call, say so explicitly.
- Offer something of value. What can you offer the recipient that will make them want to respond to your message?
- Avoid using generic subject lines such as “just checking in” or “following up”.
- Make sure that your message has a call to action.
Is it possible to send mass InMail using LinkedIn premium?
The ability to send mass InMail messages is not a feature available to LinkedIn Premium users. LinkedIn considers mass InMail messages to be spam and sending generic InMail to prospects is also not advisable.
Key Takeaway
Using the LinkedIn InMail templates for sales can help you close more deals and increase your conversions more quickly. By personalizing your message and making it relevant to the recipient, you can create a more effective sales pitch that will resonate with them.
So don’t be afraid to give it a try!
