One of the best ways to grow your LinkedIn network is to post interesting and engaging content on a regular basis. But if you’re like most people, you probably don’t have a lot of time to spare for social media. That’s why it’s important to know the best time to post on LinkedIn so you can maximize your visibility and engagement.
The Best Time to Post on LinkedIn Every day
According to a study by HubSpot, the best time to post on LinkedIn around the world is 6 – 9 p.m., 3 – 6 p.m., or 12 – 3 p.m. The beginning of the work week, Monday mornings, is when people are most active on the site and looking to connect with others in their industry. Tuesday and Wednesday are also good days to post, as people are still actively using the site mid-week.
- Monday: 8 AM – 10 AM, 6 PM – 8 PM
- Tuesday: 11 AM – 1 PM, 6 PM – 8 PM
- Wednesday: 10 AM – 12 PM
- Thursday: 7 AM – 8:30 AM and 5 PM – 6 PM
- Friday: None. People are not usually interested in exploring LinkedIn on Friday
- Saturday: 9 PM – 10 PM
- Sunday: 9 PM – 11 PM
However, a lot depends on the audience you are trying to reach and the demographics of your followers and connections. In general, the above time slot gets the most engagement and views and is great to get your content seen by the most people.
Time to Post on LinkedIn for Maximum Engagement
Morning vs Evening
For recruiters and marketers, the best time to post on LinkedIn is in the morning, from 8 AM to 10 AM. The reason for this is because people are more likely to be online and checking their LinkedIn during this time. It is also the time when people are more likely to be in a work mindset, which means they’re more likely to be interested in business-related content. If you’re looking to reach the largest audience possible, then posting during these two hours is your best bet in the morning.
The evening from 7 PM to 9 PM is also a good time to post on LinkedIn because many people are winding down from their workday and are looking for content that is interesting and engaging. By posting during this time, you can increase the chances that your content will be seen by a wider audience.
However, it’s important to keep in mind that the best time to post on LinkedIn may vary depending on your target audience. For example, if you’re targeting people in a different time zone, then you’ll need to adjust your posting schedule accordingly.
B2B vs B2C Business
The best time to post on LinkedIn is during business hours on weekdays. LinkedIn is a professional network, and most people are using it during business hours to network and build relationships with other professionals. If you’re in a B2B industry, posting during business hours is a good way to reach your target audience.
If you’re in a B2C industry, you may want to post outside of business hours, since your target audience is likely to be busy during the day. Hence, posting in the evening can help you reach your target audience when they’re more likely to be online.
Weekends vs Weekdays
If you are looking to reach a wide audience, posting on weekdays may be a better option, as more people are likely to be active on the site during the week. However, if you are targeting a specific group or trying to reach a more niche audience, posting on weekends may be more effective, as there may be less competition for attention.
Ultimately, it is important to experiment and see what works best for you and your goals. Try posting on both weekdays and weekends and see which gets you more engagement and leads to better results.
Related Questions
Is Wednesday evening a good time to post on LinkedIn?
Wednesday evenings are a great time to post on LinkedIn because many people are winding down from work and checking social media before they head home for the night. If you post during this time, you’re likely to reach a larger audience than you would at other times of the day.
Is 7 PM a good time to post on LinkedIn on weekends and weekdays?
If you’re looking to maximize your LinkedIn engagement, posting at 7 PM is a great time to start. On weekdays most professionals are checking social media as they transition into their evening. Similarly, on weekends, people are typically more relaxed and have more free time. However, posting on weekends is not recommended unless you are targeting a specific niche. Also, keep in mind that engagement levels will vary depending on the day of the week and the type of content you’re sharing.
Does posting time matter on LinkedIn?
The answer to this question is a resounding yes! Posting time does indeed matter on LinkedIn. The platform is designed to be a professional networking site, and users are most active during business hours. Therefore, posting during business hours will increase the visibility of your posts and give you a better chance of being seen by your target audience. Additionally, LinkedIn is a global platform, so take into account the time zones of your target audience when posting.
Key Takeaway
The best time to post on LinkedIn around the world is during the workweek and business hours. Posting around this time allows you to reach the largest number of people who are actively using the site. However, keep in mind that different parts of the world have different peak times, so adjust your posting accordingly.
