LinkedIn InMail is a powerful tool, especially for salespeople, because it reaches high-profile leads directly. It allows salespeople to directly message potential prospects who are not yet connected to them. InMail often comes with high open rates and click-through rates. LinkedIn InMail is a premium feature, and those with a basic account will be limited to messaging people who they are connected with. Therefore, investing in the premium account is more valuable, but before that, you may want to know how many InMail messages can be sent on LinkedIn? Let’s dive in to know more about it.
How many InMail messages can I send on LinkedIn?
The number of InMail messages you can send per month depends on the subscription plan you have:
- Premium career – 5
- Premium Business – 15
- Sales Navigator Core – 50
- Recruiter Lite – 30
These users may also get more InMail credits than the number they have been allotted by purchasing additional InMail credits. Users are allowed to accumulate their InMail credits month to month but should keep in mind that they will expire after 90 days.
How to start using LinkedIn InMail?
It’s easy to start using LinkedIn InMail. If you haven’t upgraded already, choose the plan you want, keeping in mind the number of InMail messages you need to send monthly. Once you have upgraded, you can navigate to the LinkedIn profile of any person you are not connected with and select the ‘message’ button. Type your subject line and body text into the message composer and hit the ‘send’ button.
Why use LinkedIn InMail?
There are several advantages of using InMail messages to initiate a conversation with strangers. Here are some of them:
Send messages to people you are not connected to on LinkedIn
You can send a customized message without sending a connection request. Not everyone needs to be added to your network; sometimes, it is better to start a conversation first.
Saves time
It avoids wasting time finding the contact information of the person you want to send a message to. Many do not include their email addresses in their profile, and hence InMail saves your time in that aspect.
Track InMail messages using Analytics
You can track responses to your InMail messages using InMail analytics. The analytics displays data about your communications and helps you understand what is working out and what’s not.
InMail credits for quick response
You get InMail credits if the recipient responds to your message within 90 days. This helps you send more InMail messages without buying more for the month.
What are InMail credits on LinkedIn?
InMail credits are based on your subscription type, and such messages are different from regular messages that you send to your connections on LinkedIn. Regular messages are free, but InMails are pretty expensive. InMails are private messages you can send to anyone on LinkedIn who is not your connection. After you exhaust the number of credits allocated to you every month, you have the option to purchase InMails individually, typically around $10 each.
How do responses affect your InMail credit?
You won’t be able to send another InMail message to the user until they respond to your previous message. The recipient receives an automatic reminder within three days of sending the InMail message. Quick replies to InMail messages are also considered responses as part of the LinkedIn messaging experience. Within 90 days of sending the message, every InMail message that is responded to will be refunded to you.
When are my InMail credits renewed again?
Every month, on the first day of your billing cycle, you will receive a new allocation of InMail credits which can be accumulated for up to 90 days. If you want to buy additional InMail messages:
Step 1 – Click on your profile pic at the top right corner of the LinkedIn homepage
Step 2 – Tap on ‘Premium Subscriptions’ from the drop-down menu
Step 3 – Besides InMail messages, select ‘Buy More’
Step 4 – Select the number of InMail messages you want
Step 5 – Select continue to complete the payment
Opt-out of receiving InMail messages
You always have control of who can message you on LinkedIn. If you don’t want to receive any InMail messages at all, you can opt-out even If you have a free account. Here’s how you can do it:
Step 1 – Click on your profile pic in your LinkedIn account
Step 2 – Tap on ‘Settings & Privacy’ from the drop-down menu
Step 3 – Navigate to the ‘Communications’ tab on the left side menu
Step 4 – Under ‘who can reach you’, click on change beside the ‘message’ option
Step 5 – Disable ‘Allow others to send you InMail’
How many messages can I send on LinkedIn per day?
It is recommended not to make more than 250 actions per day on LinkedIn. LinkedIn has a monitoring system designed to ensure that users are not overusing the platform. The excessive activity might lead to being flagged by the LinkedIn monitoring system and eventually will be blocked. The 250 actions include sending connection requests and messages. For example, if you have already sent 100 messages today, you can still send 150 more connection requests or messages.
How many InMail messages can I send on LinkedIn Sales Navigator?
Sales Navigator users get 50 credits every month, and the number of credits updates every month on the 1st day of the billing cycle. For example, even if your subscription starts on April 10, the credits will still be renewed on April 1.
Key Takeaways
LinkedIn’s reach is huge, and you get plenty of options to connect with anyone with your InMail. It is a great way to reach professionals, companies, and business owners. Make sure you send a personalized message that is relevant to the user. This also helps you get back your InMail credits once the receiver responds to your message. You can use these credits to send InMail messages to more people without spending more money.
