As the world’s largest professional networking site, LinkedIn is a powerful tool for companies seeking top talent. With millions of members worldwide, LinkedIn provides access to a vast pool of qualified candidates. In addition to its massive reach, LinkedIn offers a variety of features that make it an ideal platform for recruiting. These include the ability to post job openings, search for candidates based on specific criteria, and connect with members of LinkedIn’s vast network.
If you’re looking for new talent, you might be considering posting a listing on LinkedIn. While posting a job on LinkedIn is free, you will only get visibility among your connections and in search results. In other words, unless someone is actively searching for a job or happens to come across your listing, they’re not likely to see it. One way to overcome this is by boosting your job posting through advertising.
But how much does it cost to advertise a job on LinkedIn, and are there any benefits? Let’s debate!
The cost to advertise a job on LinkedIn
Linkedin has a basic job posting feature that is completely free. Recruiters can click on the ‘Post a job for free’ button in the ‘Work’ tiles to post their opportunities in a few simple steps. The vacancy will be posted to the general ‘Jobs’ page on Linkedin where it can be viewed by prospects. These opportunities can also be boosted by paying to expand its reach. To do this, the recruiter will need to set a budget and choose the pay-per-click model or dynamic pricing.
LinkedIn job ads allow you to target a specific audience and you can start with only $5. However, the cost to advertise a job on LinkedIn varies depending on your daily budget and the number of job post views from candidates.
For example, if you have a daily budget of $10 and your job post receives 100 views, you’ll be charged $0.10 per view. If you want to reach a larger audience, you can increase your daily budget. The more you’re willing to spend, the more views your job post is likely to get.
Of course, you’re not obligated to spend an entire budget each day. If you don’t want to, simply leave your ad running and allow it to accumulate clicks over time. Then, when you’re ready, adjust your budget accordingly.
Linkedin Recruiter
Linkedin Recruiter is an advanced, paid tool that Linkedin offers to help make the recruiting process easier for companies. It can help recruiters to search and find the right Linkedin profiles, organise the prospects and get in contact with potential candidates. The plan includes 150 InMail messages monthly, bulk InMailing and advanced search options to access the full profiles of LInkedin members.
You can contact the Linkedin sales team for pricing information. However, the latest information we have gathered suggests that these are standard prices at the moment for these features
Recruiter corporate: £700 per month (or £7000 annually)
Recruiter Lite: £135 per month (or 1120 annually)
Linkedin Recruiter Lite
This is a scaled down version of Recruiter Corporate. This allows for one user and 30 InMail messages every month. Full profiles can only be seen for up to 3rd person connections and has fewer search parameters than the advanced tool. However, this is still a great option for smaller companies who do not require all the advanced features of the Corporate version.
Benefits of promoting your job post on LinkedIn
When you post a job on LinkedIn, you get access to powerful tools that can help you manage applicants and find the best candidate for the job.
Here are some of the most important:
Applicant management tools.
You’ll get access to applicant management tools to easily filter and manage your applicants. These tools will help to keep track of the applicants’ progress and make it easy to communicate with them. By using the tool, you will also be able to post job openings and track your applicants’ responses.
Your job post will be shown at the top of search results
LinkedIn’s job recommendations are based on a variety of factors, including the user’s job title, skills, and location. By promoting your job post on LinkedIn, you’re increasing the chances that it will be seen by people who are likely to be interested in it.
You’ll get top placement in job recommendations
LinkedIn’s job recommendations feature promotes job posts to job seekers based on their skills, experience, and interests. This means that your job post is more likely to be seen by job seekers who are a good fit for the job.
You’ll receive instant mobile alerts to qualified candidates.
When you post your job on LinkedIn, you’ll receive instant mobile alerts whenever a qualified candidate applies for the job. These notifications can help you keep track of your hiring process and make sure that you never miss an opportunity to find the best talent for your company. With LinkedIn’s vast network of professionals, posting your jobs on the site is a great way to reach qualified candidates quickly and efficiently.
Increased job visibility
Boosting your job ad on LinkedIn is easy and provides increased visibility to your brand. By boosting an ad, you’re essentially paying to have it seen by more people. And since LinkedIn is a site used mostly by professionals, it shows that you are serious about finding quality candidates.
Related Questions
Is posting jobs on LinkedIn free?
Yes, you can post jobs on LinkedIn for free. However, you can only have one job posting active at a time. If you want to post multiple jobs, you’ll need to upgrade an account.
Does LinkedIn job post cost per click or impression?
LinkedIn job posts are cost per click. That means that you pay LinkedIn each time someone clicks on your job post. The amount you pay depends on how much you bid for the position. The higher the bid, the more you’ll pay per click.
Is advertising for a LinkedIn job post expensive?
Advertising on LinkedIn can be an effective way to reach job seekers, but it doesn’t have to be expensive. You can create a job post and target your audience with LinkedIn’s self-service ad tool. LinkedIn’s job post ad pricing is based on your target audience, job function, and location.
You can set a budget and bid for an ad, or you can choose to pay per click. LinkedIn also offers discounts for job post ads if you commit to running your ad for a certain period of time. Overall, advertising on LinkedIn is a cost-effective way to reach job seekers and can be customized to fit your budget.
Key Takeaway
Advertising a job on LinkedIn can be very beneficial for businesses. It gives businesses the opportunity to reach out to a large number of potential candidates, and to target their ads to specific groups of people. Overall, promoting your job post on LinkedIn is a great way to get access to powerful applicant management tools, reach a large audience of job seekers, and find the best candidates for the job.
