With the ever-changing landscape of the internet, it can be tough for marketers to keep up with the latest trends and technologies. A tool many people overlook today is the LinkedIn Insight Tag. The LinkedIn Insight Tag is a piece of JavaScript code that enables in-depth tracking of conversions, traffic, and other key data points on the site.
LinkedIn isn’t just a platform to show your professional experience and try to land a job. It’s also where 810 million people hang out monthly, which means you have an audience for targeting with the help of the LinkedIn Insight Tag. You can create an audience based on someone’s employer, company size, job title, and more. But before that, you need to add LinkedIn Insight Tag to track your ad performance. Read on to learn how to add LinkedIn Insight Tag to your website and how you can use it for retargeting your ads.
Sounds pretty straightforward, right?
Well, the real power of the LinkedIn Insight Tag comes from the fact that it can track conversions. So, if you’re running a campaign and want to see how many people who click on your ad sign up for your newsletter, the LinkedIn Insight Tag can help you track that.
Why do you need the LinkedIn Insight Tag?
Adding a LinkedIn Insight Tag to the pages of your website allows you to track who has visited your page. It helps track conversions and events, offering an opportunity to learn what’s working or not working and gain valuable insights into your ad campaigns.
You will be able to track website interactions after they click so that you can retarget lost leads and purchases. Later, you can use that information to retarget the same people with LinkedIn ads.
Adding LinkedIn Insight tag to your website
Installing the tag is easy – all you need to do is copy and paste the code into the head section of your website’s HTML code. Once you’ve done that, LinkedIn will start collecting data about your website visitors.
Here is a step-by-step to do it.
- Sign in to LinkedIn Campaign Manager. You can use your existing LinkedIn email and password to log in.
- Once logged in, click Ad Account Name.
- From the main navigation bar, click on ‘Account Assets’, and from the dropdown menu, select ‘Conversion Tracking.
- To add the LinkedIn Insight tag to your website, click ‘Data Sources’ and then select ‘Install my Insight Tag.’
- Click the ‘Manage Insight Tag’ button and from the dropdown, select ‘See tag’
- Here you will have three options to install the LinkedIn Insight tag.
- I will Install the tag myself: If you have access to the backend of the website, click and copy the tag to install it.
- I will send the tag to the developer: Click to email the code to instructions to your registered LinkedIn email. The option is for people who have hired a developer to administer or maintain the website.
- I will use a tag manager: Click this option to view the partner ID of your insight tag which you can use with your tag management system.
For this guide, we are assuming that you have access to the backend of your website and will be installing it yourself.
- Click on ‘I will install the tag myself’ and you will be able to the JavaScript code that you need to add to your website
- Copy the code and paste it inside your website, preferably just before the </body> tag. Make sure that the code is installed on every page of the website.
Note: After adding the LinkedIn Insight code to the page, it can take a few minutes to 24 hours for the domain to be validated. When a domain is validated, it will be labeled as Active and the chart will show the most recent time your tag sent us a signal for that domain.
Adding a LinkedIn Insight tag to your website can help you better understand how your site is being used and how to improve your traffic. By understanding your audience, you can make adjustments to better appeal to them and draw in more viewers.
Related Questions
How do I add my LinkedIn insight tag to WordPress?
Adding your LinkedIn Insight Tag to WordPress helps you collect data about who’s visiting your site and how they interact with your content. Once you have your LinkedIn Insight Tag, adding it to WordPress is quick and easy. In your WordPress dashboard, go to Appearance > Widgets and add a new “Custom HTML” widget in the footer. Then, paste your tag code into the widget and save changes. That’s it!
What are the benefits of installing the LinkedIn Insight tag?
The LinkedIn Insight Tag has several benefits for marketers, including:
- Increased tracking of conversions: The Insight Tag enables LinkedIn to track conversions, leads, and page views. This information can be used to optimize your LinkedIn advertising campaigns.
- More targeted LinkedIn ads: LinkedIn can use the information collected by the Insight Tag to show you more targeted ads.
- Better understanding of website visitors: The LinkedIn Ads Manager provides insights about your website visitors, including their demographics, interests, and the pages they visit on your website.
Should you add the LinkedIn insight tag on your website sitewide?
Yes, you should add the LinkedIn insight tag on every page of the website. If you’re not already doing so, you might be missing out on valuable data that could help you better understand your website visitors.
Does adding the LinkedIn Insight tag help you?
Adding the LinkedIn Insight Tag to your website can help you track leads and traffic. The data collected can be used to retarget potential customers and improve your website and marketing strategies. The LinkedIn Insight Tag is easy to install and does not require any coding knowledge. Simply copy and paste the code into the head section of your website. Once installed, the tag will start collecting data immediately.
Key Takeaway
A LinkedIn Insight Tag can set your business apart from others who rely on traditional marketing. LinkedIn is an untapped market estimated to grow over the next few years. Now that you know how to add LinkedIn Insight Tag to your website, set up your tracking pixel before you start your first campaign to ensure you get the maximum ROI from your first ad dollar.
Adding the LinkedIn insight tag to your website is a quick way to improve your website’s analytics. The tag allows you to track conversions, leads, and other important data points. It’s easy to install and only takes a few minutes to set up. If you are not already using the LinkedIn insight tag, we recommend you add it to your website today.
