Choosing the right LinkedIn industry is crucial for your sales and networking, finding new connections, building meaningful relationships, and acquiring new customers on LinkedIn. The platform offers two types of profiles: professional and industry. A professional profile allows you to list your skills, experience, education, etc., while an industry profile allows connecting with people with a similar interest in your field. LinkedIn has 148 industries and choosing the right ones can be difficult. Therefore, in this article, we will share the list of industries available on LinkedIn so that you know which niche best fits your skill set.
Industry Categories on LinkedIn
Before we get into the complete list of LinkedIn industry list, here are the top 10 industries (as of August 2022) comprising 27% of all profiles on the network.
- Information Technology and Services
- Hospital and Health Care
- Construction
- Retail
- Education Management
- Financial Services
- Accounting
- Computer Software
- Higher Education
- Automotive
Why is the LinkedIn industry category important for you?
LinkedIn is often considered a professional social network, but it’s more than that. It’s a powerful marketing and sales tool for companies to engage with prospects, clients, and employees. Choosing the right niche is the core of any successful sales and marketing strategy. Narrowing it down to more specific will make it easier for you to generate leads.
The best way to build authority is by sharing value with the help of content and opinions with the audience in your niche. This will help you connect and grow with potential customers who would be interested in what you have to offer them.
Complete list of industries on LinkedIn
- Information Technology and Services
- Hospital and Health Care
- Construction
- Retail
- Education Management
- Financial Services
- Accounting
- Computer Software
- Higher Education
- Automotive
- Government Administration
- Marketing and Advertising
- Banking
- Health, Wellness and Fitness
- Real Estate
- Food & Beverages
- Telecommunications
- Oil & Energy
- Hospitality
- Mechanical or Industrial Engineering
- Primary/Secondary Education
- Internet
- Electrical/Electronic Manufacturing
- Insurance
- Medical Practice
- Human Resources
- Consumer Services
- Transportation/Trucking/Railroad
- Pharmaceuticals
- Restaurants
- Management Consulting
- Civil Engineering
- Research
- Design
- Logistics and Supply Chain
- Law Practice
- Architecture & Planning
- Apparel & Fashion
- Consumer Goods
- Facilities Services
- Food Production
- Non-Profit Organization Management
- Machinery
- Entertainment
- Chemicals
- Wholesale
- Arts and Crafts
- Utilities
- Farming
- Legal Services
- Mining & Metals
- Airlines/Aviation
- Leisure, Travel & Tourism
- Sports
- Building Materials
- Environmental Services
- Professional Training & Coaching
- Medical Devices
- Music
- Individual and Family Services
- Cosmetics
- Mental Health Care
- Industrial Automation
- Security and Investigations
- Staffing and Recruiting
- Aviation & Aerospace
- Graphic Design
- Biotechnology
- Textiles
- Import and Export
- Consumer Electronics
- Public Relations and Communications
- Broadcast Media
- Business Supplies and Equipment
- Writing and Editing
- Military
- Media Production
- Computer Networking
- International Trade and Development
- Renewables and Environment
- Events Services
- Civic and Social Organizations
- Photography
- Computer Hardware
- Defense & Space
- Furniture
- Computer and Network Security
- Printing
- Fine Art
- Investment Management
- E-Learning
- Outsourcing/Offshoring
- Warehousing
- Law Enforcement
- Publishing
- Religious Institutions
- Maritime
- Information Services
- Supermarkets
- Executive Office
- Animations
- Government Relations
- Semiconductors
- Program Development
- Plastics
- Online Media
- Public Safety
- Packaging and Containers
- Judiciary
- Alternative Medicine
- Performing Arts
- Commercial Real Estate
- Motion Pictures and Film
- Veterinary
- Computer Games
- Luxury Goods & Jewelry
- International Affairs
- Investment Banking
- Market Research
- Wine and Spirits
- Package/Freight Delivery
- Newspapers
- Translation and Localization
- Recreational Facilities and Services
- Sporting Goods
- Public Policy
- Capital Markets
- Paper & Forest Products
- Libraries
- Wireless
- Venture Capital & Private Equity
- Gambling and Casinos
- Ranching
- Glass, Ceramic and Concrete
- Philanthropy
- Dairy
- Museums and Institutions
- Shipbuilding
- Think Tanks
- Political Organization
- Fishery
- Fund-Raising
- Tobacco
- Railroad Manufacture
- Alternative Dispute Resolution
- Nanotechnology
- Legislative Office
- Mobile Games
Number of industries based on the type of LinkedIn subscription
LinkedIn and Recruit members can filter leads and accounts based on 148 industries which cover generic industries. Whereas Sales Navigator members have 413 industries that include both generic and sub-industries. This means that Sales Navigator subscribers can take their targeting to the next level and filter leads and accounts more accurately. Also, while choosing an industry for your LinkedIn profile or company page, you choose among the 413 industries from the Sales Navigator list.
Which industry is better, small, or big?
Both big and small industries have their benefits. Choosing a big industry will help you to be more visible. You will also have the opportunity to get exposure to a wider audience and also have a higher profile exposure because these industries are popular with many people on LinkedIn. On the other hand, a small industry is good if you want to focus on one specific niche. You can check out what types of profiles exist under each category to pick a career path that best suits your skill set and interests.
Key Takeaways
Setting up your LinkedIn profile is the first step towards a positive LinkedIn experience, whether using the platform to network or generate leads. Choose the right industry based on your skills and expertise while creating your profile or change the industry category (if you have already created your LinkedIn profile). This will help you reach the right audience and connect with like-minded people. We have covered all the industries available on LinkedIn and the significance of choosing the right industry. Hope this article will help you decide on the right industry for you based on your skills.
