LinkedIn Sales Navigator is a tool designed to help sales professionals to find a ton of qualified leads. It offers many features that can be helpful in the sales process, including the ability to see who has viewed your profile, send InMail messages, and view LinkedIn profiles of potential customers.
But well, is LinkedIn Sales Navigator really worth it? The answer depends on a number of factors, including how you plan to use it and whether you think it will help you achieve your sales goals. Read this article till the end to learn more about it.
Should you buy LinkedIn Sales Navigator?
Subscribing to Sales Navigator will not be a magic bullet that will immediately transform your sales results. But if you are willing to put in the work to learn how to use it effectively, it can be a valuable tool in your sales arsenal.
Here are some factors to consider when deciding if LinkedIn Sales Navigator is worth it for you:
How well does it fit with your sales process?
LinkedIn Sales Navigator can be a helpful tool at various stages of the sales process. For example, you can use it to research potential customers, connect with them on LinkedIn, and then track their activity to see if they are interested in what you have to offer.
How much are you willing to pay?
LinkedIn Sales Navigator starts at $79.99 per month, with discounts available for annual subscriptions. That might sound like a lot, but it is important to consider the value you are getting in return. If you think Sales Navigator will help you sell more, then it is probably worth the investment.
Do you need the features it offers?
LinkedIn Sales Navigator offers several features that can be helpful in the sales process. Some of these features include SmartLinks, which allows you to track and manage links, InMail messages, which will enable you to send messages to potential customers, and the ability to see who has viewed your profile.
If you think that your business needs these features, then LinkedIn Sales Navigator is probably worth it.
Can you use it effectively?
LinkedIn Sales Navigator is a tool that can be helpful in the sales process, but only if you know how to use it effectively. If you are not willing to take the time to learn how to use the tool, then it is probably not worth it.
Only you can decide if LinkedIn Sales Navigator is worth it for you and your business. Consider how you plan to use the tool and whether you think it will help you achieve your sales goals. If you are willing to put in the work to learn how to use it effectively, then LinkedIn Sales Navigator can be a great investment.
LinkedIn Sales Navigator – Can it add value to your sales process?
Subscribing to the LinkedIn Sales Navigator has its own advantages and disadvantages. It is important to weigh these factors before deciding whether the tool is right for you and your business goals.
Advantages of Sales Navigator
- The tool has an advanced search feature that allows you to target your search by job title, company size, location, and more.
- It also provides you with information about potential customers, such as their recent activity on LinkedIn and news articles they have shared.
- With InMail credits, you can contact potential customers directly through LinkedIn, which can be a valuable way to reach out to new leads.
- You can also integrate Sales Navigator with your CRM system, which can help you keep track of your sales progress.
- You can also create Lead Lists to save and organize your leads, and set up automatic updates to receive notifications when new leads match your search criteria.
Disadvantages of Sales Navigator
- The subscription costs $79.99 per month, which can be a deterrent for some small businesses.
- The tool can also be overwhelming, as it provides you with a lot of information about potential customers. It is important to sift through this information and focus on the leads that are most likely to convert.
- It is also important to note that LinkedIn Sales Navigator is not a replacement for sales intelligence or CRM tools. It is meant to supplement these tools and should be used as part of a holistic sales strategy.
As you can see, there are both advantages and disadvantages to using LinkedIn Sales Navigator. It is important to consider these factors before deciding whether the tool is right for you. If you decide that LinkedIn Sales Navigator could be helpful for your business, then be sure to take the time to learn how to use it effectively.
Key Takeaway
At its core, LinkedIn Sales Navigator is worth it if it can help you sell more, generate higher quality leads, and connect with more potential customers. If you are willing to put in the work to learn how to use it effectively, then LinkedIn Sales Navigator can be a great investment.
