LinkedIn offers various services including a premium subscription and sales navigator. The premium membership includes additional features, such as the ability to see who has viewed your profile, advanced search capabilities, and more. Whereas Sales Navigator allows you to find potential customers and sales leads, research companies and people, track competitor activity, and more. But what is the main difference between both? Keep reading to find out!
Today, LinkedIn is much more than just a social network. It’s a powerful tool for networking, job seeking, and business development. With over 600 million members worldwide, it provides an incredible opportunity to connect with professionals from all industries and backgrounds. Whether you’re looking for new ways to market your brand, generate leads, or simply want to expand your network, LinkedIn is an essential tool.
LinkedIn has two different paid features: Premium and Sales Navigator. People often get confused because they offer some similar features. However, there are some key distinctions between the two.
With a Premium account, you can see who’s viewed your profile, send messages to anyone, see more of the site, and get more job opportunities. On the other hand, a Sales Navigator account gives you additional tools for finding leads and networking with other professionals. It also includes access to LinkedIn’s sales database and gives you the option to integrate your workflow with CRM.
If you’re not sure which account is right for you, LinkedIn offers a free trial of both so you can test them out and see which works best for your needs.
LinkedIn Premium Business
Whether you’re a small business owner looking to connect with potential customers, or a startup trying to capture new leads, LinkedIn Premium Business can help. For a monthly fee, you can have access to LinkedIn’s vast network of professionals and businesses, as well as several features and tools to help you maximize your visibility and reach. LinkedIn Premium Business is an ideal solution for businesses that are looking to use the power of social media to grow their business.
Pros of LinkedIn Premium Business
- Profile Views – One of the benefits of LinkedIn Premium is that you can see who has visited your profile.
- Find Leads – The premium business also offers some access to the LinkedIn Sales Navigator tool, which allows users to find potential customers and track their interactions.
- InMail credits – LinkedIn Premium Business account holders get a certain number of InMail credits each month, which can be used to contact members who are not in your network. This can be a valuable way to reach out to potential customers or clients.
- Advanced Search – Premium Business gives you access to more detailed search results, which can help you find the right people to connect with.
Cons of LinkedIn Premium Business
- Overall fewer features – Even at the same pricing point as Sales Navigator, Premium provides less functionality. There won’t be as many InMail credits added to your account and you will also not be able to collaborate with your team. Besides, there won’t be as many integration tools or TeamLink available.
- Naturally, it’s an improvement over basic LinkedIn, but Sales Navigator is a more complete product altogether.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a powerful tool for businesses of all sizes. It allows businesses to search for potential customers based on specific criteria, such as industry, job title, or company size. It also provides tools to help businesses create leads, track interactions with potential customers, and measure the success of sales efforts. In addition, Sales Navigator offers several features to help you manage your sales process, such as the ability to save and organize your contacts, set up reminders, and track your progress.
Pros of Sales Navigator
- Expanded Reach – LinkedIn Sales Navigator is a tool that can help salespeople reach more potential customers and partners. It has a highly expanded network reach and provides access to valuable insights about potential customers and partners.
- CRM Integration – LinkedIn Sales Navigator allows integration with various CRM systems, so marketers can access their customer data from Sales Navigator directly within their CRM system. Having all the customers’ data on a single platform provides a more complete view of each profile and allows sales teams to more effectively target and connect with potential customers.
- Recommendations – Sales Navigator also provides users with lead recommendations. These recommendations are based on the user’s sales activity and engagement, as well as their connection to the potential customer. Recommendations allow users to quickly and easily find potential customers that are a good fit for their products or services.
- SmartLinks – Smart Links allow you to track the success of your outreach campaigns. When you create a Smart Link, you can measure various metrics and also capture relevant data such as the recipient’s name and email address when the link is clicked.
Cons of Sales Navigator
- It can be overwhelming for beginners, with a lot of features and options that can be difficult to navigate.
- With pricing plans starting from $79 per month, Sales Navigator can be expensive for many small businesses.
- The results you get from LinkedIn Sales Navigator depend on how well you use it and how targeted your efforts are. Many users have found the search function to be unsatisfactory, as it often returns results that are not relevant to the user’s search criteria.
Why Sales Navigator is a better option than LinkedIn premium?
Sales Navigator is a lot better option than LinkedIn premium because it gives you access to a wider range of features and tools.
- It has many features that LinkedIn premium doesn’t have, such as lead recommendations, and the ability to send more InMail.
- Sales Navigator integrates with your CRM and email platforms, so you can continue your sales process in one place.
- It allows users to save leads, which can save time and money.
- Provides job change alerts that let you know when someone in your target market changes jobs so you can reach out to them before they settle into their new role.
Related Questions
Is it worth it to get a LinkedIn premium over Sales Navigator?
Sales Navigator is LinkedIn’s premium sales tool and is definitely worth the investment for businesses. It gives access to a wealth of information and resources that you wouldn’t have otherwise, and it’s very user-friendly. On the other hand, LinkedIn Premium is not nearly as valuable for marketers. Sure, it gives you some additional features and access to certain groups, but it’s not nearly as essential as Sales Navigator.
Is LinkedIn Sales Navigator good for B2B businesses?
Yes, Sales Navigator is a great tool for B2B businesses. It allows you to target specific companies and individuals, and provides valuable insights into their buying habits and preferences. This information can be used to create targeted marketing campaigns and sales strategies, and ultimately increase your chances of closing a deal.
Is LinkedIn Sales Navigator the same as LinkedIn Premium?
LinkedIn Sales Navigator and LinkedIn Premium are not the same things. The Sales Navigator is an add-on to LinkedIn Premium that offers additional features for sales professionals. It provides an enhanced search function that makes it easier to find qualified leads. It also offers automated lead alerts, so you can be notified as soon as someone in your target market joins LinkedIn. Additionally, Sales Navigator includes a team feature that allows you to collaborate with colleagues on deals.
LinkedIn Premium is a subscription-based service that gives users access to additional features, such as the ability to send messages to anyone on LinkedIn, see who has viewed their profile, and more.
Do Sales Navigator and LinkedIn premium offer a free trial?
Sales Navigator and LinkedIn Premium both offer free trials so you can try out the features and benefits before committing to a paid subscription. With Sales Navigator, you can get access to contact information, company information, and advanced search features. With LinkedIn Premium, you can get access to exclusive content, InMail credits, and other features. Both trials last for 30 days, so you can decide which one is right for you.
Key Takeaways
Sales Navigator is the premium version of LinkedIn that gives users advanced features and access to more data. It is designed for sales professionals who need to find and connect with potential customers. LinkedIn Premium is a more general membership that gives users access to additional features, such as InMail credits and exclusive content. It is best for professionals who want to use LinkedIn for networking and building relationships.
Overall, if you are planning for a LinkedIn premium subscription for $59.99 it wouldn’t hurt to add $20 more to purchase Sales Navigator which is sort of a better investment.
