As a sales and marketing professional it can be hard to generate quality leads, that are not only cheap, but also easy to find. However, there is one shortcut to it and that’s LinkedIn Sales Navigator.
LinkedIn Sales Navigator – available for individuals and teams – is a premium tool that allows sales professionals to build relationships and connect with potential customers. It gives users access to a vast database of sales leads and tools to help them research and connect with those leads.
It is vital for sales professionals trying to get the most out of Linkedin.
What is Linkedin Sales Navigator?
Sales Navigator is a tool that helps salespeople to find and connect with potential customers on Linkedin. It comes up with a range of premium features, such as a powerful set of search capabilities, better insight into extended networks, tailored algorithms, and integration with third-party tools.
It has features that allow salespeople to identify and target prospects, research companies, and track leads. LinkedIn Sales Navigator also includes a CRM system to help you keep track of their interactions with potential customers.
How can B2B Marketers Benefit from LinkedIn Sales Navigator?
Sales Navigator is an excellent resource for salespeople looking to expand their network, find new prospects or learn more about their existing customers. It is a flagship product from LinkedIn and offers various insights, reports, and integrations to help marketers be more effective.
What Does Sales Navigator Do?
LinkedIn Sales Navigator is a useful tool for both sales teams and individual sales professionals. The tool allows you to see all of your LinkedIn connections and their current job titles, which can be helpful for identifying potential leads. It also provides a wealth of information about companies, including their size, location, and recent news. At its core, the Sales Navigator can be used for the following three reasons.
- Target: Sales Navigator can target people by their job title, company size, or other factors. LinkedIn profiles include a wealth of information that can be used to identify potential customers. The tool allows you to search for potential customers or businesses by name, region, or other factors. You can also create custom lists of leads based on your criteria.
- Understand: LinkedIn Sales Navigator can help you understand your buyers. It does this by showing you the interests and relationships of your buyers on LinkedIn. It also provides insights about your buyers’ companies and you can use this information to create a profile of your ideal customer.
- Engage: LinkedIn Sales Navigator is a powerful tool that allows you to connect with potential buyers. It provides a comprehensive view of your contacts and their activities, so you can identify and prioritize the most important leads.
What do you get with LinkedIn Sales Navigator?
Subscribing to LinkedIn Sales Navigator gives you access to several features that can help you generate new leads. It is a great way to do research on potential customers and connect with them on a professional level. Additionally, LinkedIn Sales Navigator can help you keep track of your sales pipeline and monitor your performance.
Extended Network Access – With Sales Navigator, you have access to 500 million+ LinkedIn members – a lot more than the free version. It allows you to harness the complete power of LinkedIn through unlimited searches and tap into its vast network.
Lead Recommendations – Sales Navigator provides you with leads that match your search criteria. It considers factors such as job title, location, and company size to give you the most relevant results.
InMail – This is a great feature for reaching out to potential customers who are not in your current network. You can send InMail directly to members without going through a mutual connection. However, the InMail credit you receive our limited, so use them wisely!
Sales Insights – Sales Navigator will give you insights on your leads, such as their recent activity on LinkedIn and whether they are open to new opportunities.
CRM Integration – Sales Navigator integrates with a lot of CRMs so that you can keep track of your sales pipeline in one place. By integrating it with Salesforce and Microsoft Dynamics 360, you can see which leads are ready to be contacted and which ones need more nurturing.
Advanced Search Filters – The advanced search filters let you narrow down your search results so that you can find the most relevant leads. Using it, marketers can target their searches by factors such as job region, seniority level, and company size.
TeamLink – LinkedIn Sales Navigator makes it easier for teams to collaborate and share leads. With TeamLink, you can see which members of your team are already connected to a lead, and request an introduction.
Building Relationship with LinkedIn Sales Navigator
By establishing and maintaining a relationship through Sales Navigator, you can develop a strong pipeline of leads for your business. It can help keep track of your leads, and their current sales status. Additionally, LinkedIn Sales Navigator can be a valuable resource for research and prospecting potential customers.
Here are a few examples of how LinkedIn Sales Navigator can help you in developing relationships with your leads:
A prospect has been promoted to a managerial role
With Sales Navigator, you can receive updates on your leads, including when they have been promoted to a new role. This information can be valuable in helping you decide how to approach the lead. For example, you may want to send them a congratulatory message or offer them products or services as they may now have more responsibility in their company.
A lead has changed jobs
When a lead changes jobs, it can be an opportunity to reach out and offer your products or services. LinkedIn Sales Navigator can help you keep track of these job changes so that you can quickly contact the lead.
A prospect engages with your content
If you see that a lead has engaged with your content, it is an opportunity to reach out and start a conversation. Marketers can send a message, and share with them additional content that may be of interest. Just make sure that your message adds value, and is not just a sales pitch.
Why use LinkedIn sales navigator?
LinkedIn Sales Navigator is essential for sales professionals who are looking to connect with potential customers on LinkedIn. With Sales Navigator, you can see who has visited your profile, find out who your mutual connections are with potential customers, and see which companies your contacts work for. You can also use the tool to send InMail messages to potential customers and track the results of your campaigns.
4 Benefits of LinkedIn Sales Navigator | The Rich Features
1. Allows Access to Extended Network – The Goldmine
LinkedIn Sales Navigator is a powerful tool that can help sales professionals access potential customers and leads beyond their immediate network. With LinkedIn Sales Navigator, users can search for and connect with potential customers based on various factors.
2. Advanced Search Capabilities – Helps you Dig into the Platform
If you’re like most sales professionals, who are always looking for new leads and ways to improve the sales process, LinkedIn Sales Navigator can help! With its advanced search capabilities, you can target people who have recently changed jobs, or share common experiences with you.
For example, if your organization sells a product that helps companies reduce their environmental impact, you could search for LinkedIn members who work at companies that have recently made the switch to eco-friendly practices. Or, if you’re looking for new opportunities in a different industry, you could use LinkedIn Sales Navigator to identify decision-makers at companies that are already doing business in that sector.
3. Elite Outreach and Messaging
LinkedIn Sales Navigator is great for connecting with potential customers and building relationships. With InMail, you can send messages to anyone, even if they’re not in your network. LinkedIn Sales Navigator also allows you to track your interactions with potential customers, so you can keep tabs on what’s working and what’s not.
Keep track of People and Companies: LinkedIn Sales Navigator is great for connecting with potential customers and building relationships. With InMail, you can send messages to anyone, even if they’re not in your network. LinkedIn Sales Navigator also allows you to track your interactions with potential customers, so you can keep tabs on what’s working and what’s not.
4. CRM Integrations
Sales professionals are always looking for ways to boost their productivity and LinkedIn’s Sales Navigator may just provide the solution. The tool allows CRM integrations, which can save time by automatically pulling in customer data from LinkedIn into your CRM system. This way, you don’t have to spend time manually inputting data or hunting for it on different websites.
The integrations are available for a number of popular CRM systems, such as Salesforce, HubSpot, G2O and Outreach.
Related Questions
How much does LinkedIn Sales Navigator Cost?
Sales Navigator is a premium feature that LinkedIn offers to its sales professionals. It allows users to access advanced search filters, contact information, and profiles of potential customers. The cost of Sales Navigator varies depending on the subscription plan. LinkedIn offers three different plans: Core, Advanced, and Advanced Plus.
For the Core Plan, pricing starts at $99.99 per month. The Advanced Plan starts at $159.99 per month, and the Advanced Plus Plan starts at $1500 per month. LinkedIn also offers discounts for annual subscriptions, as well as for teams.
Is LinkedIn Sales Navigator Worth it?
Yes, LinkedIn Sales Navigator is definitely worth it. With its ability to help you target and connect with key decision-makers, as well as provide valuable insights into companies and industries, it’s an essential tool for any sales professional. The investment is worth the cost if you’re serious about growing your business.
The cost of Sales Navigator can be expensive for some small businesses, but the benefits usually outweigh the costs. The biggest benefit is the ability to find and connect with more potential customers. Sales Navigator also makes it easier to keep track of sales leads and opportunities, which can help increase your sales productivity, making it worth the purchase.
Key Takeaways
- LinkedIn Sales Navigator is a powerful tool that can help sales professionals grow their businesses.
- It is a subscription-based service that allows users to access advanced search filters, contact information, and profiles of potential customers.
- Sales Navigator’s cost varies depending on your subscription plan, with prices starting at $99.99 per month.
LinkedIn Sales Navigator is an extremely beneficial tool for marketers and business owners. It provides a wealth of information about potential clients and helps keep track of all interactions. It offers a variety of features that make it easy to connect with other professionals and track sales opportunities. If you want to improve your sales process, then LinkedIn Sales Navigator is the tool for you.
